Our recent workshop had the active involvement of approximately 80startup founders and colleagues. The event shed light on the crucial role of a strong IP strategy in driving innovation and maintaining competitiveness in a dynamic marketplace.

In the workshop, Mr Kelvin Wong, Director of Knowledge Transfer andEntrepreneurship shared his extensive experience in the consumer products industry. He presented a practical framework and key considerations based on real cases, illustrating how businesses can align their objectives with a robust patent strategy. The workshop also explored the MEMC (Mutually Exclusive, Collectively Exhaustive) Principle as a powerful tool to streamline thinking and optimize resources for an effective IP strategy.

Moreover, Mr Alan Ng, Manager of Knowledge Transfer and Entrepreneurship at PolyU, provided valuable insights into patents and
clarified the requirements for patentability. Participants actively engaged, gaininginvaluable insights and leaving the workshop feeling inspired and motivated.

The world of e-commerce operates at a rapid pace, makingefficient order fulfillment a crucial factor in the success of any business. We invited Mr Brain Ho, the General Manager of NoatumeSolutions, shared his insights on building a sustainable ecommerce logistics strategy and managing customer expectations, as well as explore the challenges, best practices, and case studies related to this critical aspect of online business.

Digitalmarketing is an effective way to expand your online presence! To help startups build their brand awareness and reach a wider audience, we invited expert speaker, Dr Ken Fong, to share how to formulate and test your business ideas using the latest digital marketing strategies and tools.

To help startups differentiate themselves from competitors and attract customers, we invited Westley Wong, Creative Director of Wholly Wholly Ltd. to talk about branding strategies to build a strong brand identityand create a compelling brand positioning, as well as essential strategies foreffective communication.

Pitching an idea is the only way for allstartups’ founder. Giving a perfect pitch can help you createtrustworthiness and memorable first impression. In this workshop, Donald Ma, Executive Consultant of Milestone Three Ltd, was invited to share the techniques on how to equip yourself with skills to articulate your main idea and concept clearly.

Crowdfundingis one of the most accessible ways of raising funds to bring a new product or design to life, but conducting a successful crowdfunding campaign can be a big undertaking. In this online workshop, we had invited Ms Heather Swift Hunt, Head of Design and Tech, Kickstarter and Mr Henri Pang, Strategic Representative & Advisor, The Greater China Region, Kickstarter to share some best practice tips to craft great crowdfunding campaigns and build an early adopter community. 

Risk Management and Corporate Governance are critical for startups. In this workshop, Mr Timothy Ma, Chief Consultant, Ma Kam Wah & Co. was invited to share how to manage business risks, and develop your own corporate governance.

Intellectual Property is often the most valuable asset of any startup. At the online workshop on 5 July, Mr Steven Fung, the Principal Patent Attorney of Real & Complex IP Services Limited has shared many tips and key considerations of IP filling which is very inspiring for our startups.

To strengthen start-ups' knowledge of Financial Management, two online workshops, Accounting 101 and Financial Planning were held on 26 May and 23 June respectively. Mr Alex So, Founder and Group Managing Partner of Fastlane Group, was invited to share the basic knowledge of accounting and financial planning, as well as tips for managing your financials.

A training programme on in-depth market validation and customer discovery process were offered to 12 awarded teams. The teams were required to interview potential customers to collect feedbacks and report to their mentors bi-weekly. The mentors provided guidance and invaluable advice to the teams.

An intensive training in market analysis, market positioning, meeting accreditation criteria and IP application were provided to awarded teams. It helped them achieve commercial viability.